Melissa & A Mop is a residential and commercial cleaning company owned by Matt Mayer. Its residential work was growing. Its commercial work was almost nothing, and commercial was where it needed to grow.
Commercial buyers had to be found one company at a time, and no one at Melissa & A Mop was doing that work.
“I had a residential business with a very small amount of commercial. It had become apparent to me that I really needed to focus on and foster that commercial growth.”
Matt had talked to others before SystemWyze. The first call went deep on his goals and on where SystemWyze's expertise fit them, and the two agreed from the start on how much AI was going to matter to his business.
“Because you were so AI forward, that's why I ultimately decided to work with you.”
Matt brought SystemWyze in for two things:
SystemWyze used extensive automations and AI to build the list and personalized outreach as affordably as possible. An example of the type of automated system used can be seen here.
Replies went to Melissa & A Mop. At the start, Matt's assistants handled them, working from written procedures SystemWyze wrote, with alerts and tools SystemWyze set up to do part of that work. Later, Matt built his own AI tool to handle replies, with SystemWyze coaching him through it.
“It's all automated. The vast majority, at least ninety-five percent, is completely automated. There's a few things here and there, but it's very, very hands-off.”
By July 2026, commercial work was a fifth of Melissa & A Mop's revenue. A year earlier it was close to nothing.
“We went from zero percent commercial before we started working with you to roughly twenty percent of our total revenue.”
Matt has also mentioned dropping his own monthly AI spend by over ninety percent after moving to tools SystemWyze recommended, while getting started with an AI “operating system” for his business.
“Bringing someone in like Cory that can partner with you on this is going to be a no-brainer investment of your money.”
If you own a service business and there is a specific system or job you want to automate with AI, I would like to talk with you about it. Thirty minutes, free. By the end of it you will know where AI fits in your business and where it does not. If the answer is that it does not fit anywhere yet, I will tell you that.